Outreach
Personal Branding
Why do you do research?
To reach your goals, whatever they are, you need other people.
Maybe you do research to invest in your carreer, to make the world a better place or to generate new knowledge. Whichever it may be, it needs other people to be achieved.
So, how do you communicate about your research?
Outreach is a broad term. It can be daunting to know where to start. This training gives you a direction and tools to show your research to the outside world. In a way that suits you and your goal.
Creativity is needed to be actually innovative, to deal with the unexpected and to gain new insights.
In this workshop, we will leave that criticizing voice behind for now, and appeal to the playful side of the brain. The side that inspires and surprises you.
After the workshop, you will be more connected to your own creativity. You know how to link your enthusiasm and ingenuity to your work. This helps you to gain new ideas and increase your problem solving skills.
What can you expect?
There is more than one way to get your research out there: through traditional media, like news outlets, or through your own channels.
In this training we will focus on both. How does outreach work through a newspaper, tv program and when you talk to a journalist? And, how can you be your own ambassador and use your (social media) channels to communicate clearly and effectively about your research?
In this workshop you will learn:
- How you make an interesting story for a broad audience
- What a journalist is looking for
- How you can be your own journalist
- How you authentically communicate through your own channels
- How you tune in to your audience
Practical details
Target audience: PhD students and postdocs
Time: 2 hours - 1 day
Group size: 4+ participants
Language: Dutch or English
This workshop can be taught on location or remotely.
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“I liked the enthusiasm of the two trainers. The introduction of each exercise was clear and there was a good mix of things.”
“The trainers are nice people and competent trainers”
AiO at University of Groningen
“Jenny and Marloes were enthusiastic, very approachable and good at pointing out the discussed concepts relevant to the input of participants”
PhD candidate Inorganic Chemistry and Catalysis at Utrecht University
About the trainers
This workshop is taught by two teachers who combine their expertise in science with their knowledge from improvised theater.
Jenny Hasenack
Jenny is a chemist, science communiator and a teacher of improvised theater.
Jenny got her Masters Degree in Chemistry from the University of Amsterdam and the Free University. After working several years in the science communication field, she made the switch to teach (applied) improvised theater.
Jenny is specialised in translating complex stories to a broad audience.
Marloes ten Kate
Marloes is a science journalist, improvisation actress and presenting coach for scientists.
Marloes started her career as science journalsit at different radio and TV programs. She worked in front of as well as behind the camera as an editor and presenter. After her BSc in Biology she graduated with honors from the Master of Science communication for the University of Groningen.
Marloes knows exactly what journalists are looking for and how you can make "news" from science.
English 
Dutch